A weekly teardown for founders, designers, and product people

See how the best products get better.

Every week, I break down an impactful product change, show how it changed user behavior, and share how you can apply the lesson to your own product.

ONE TINY CHANGE → ONE BIG MOVEA squirrel pulls a small lever, setting off a chain reaction that guides forest creatures toward a shared goal

What readers are saying

Useful ideas, delivered weekly.

Tiny Big Moves gives me a concrete product idea I can actually use instead of another vague trend piece.
MayaProduct Lead · B2B SaaS
It’s the one teardown I forward to my team because the lesson is immediately useful.
JordanFounder · Consumer Tech
I love seeing the small interface decisions that change what users do.
PriyaSenior Product Designer · Fintech
Every issue helps me spot new sales opportunities by showing how small product changes can influence customer behavior.
NausherStrategic Sales · Highnote